Business Vision is the foundation of any business

Business Vision

Business Vision Concept

EOS is Comprised of Six Key Components:

Business Vision, People, Data, Issues, Process, and Traction. While these are all interrelated, it is important to understand each aspect individually in relation to your business.  Each of the six components of EOS defines where to focus efforts to keep you attaining your goals.  When each component is optimized your business will be unstoppable.

Now we’ll concentrate on the Vision aspect of EOS.

Think about your business’ mission statement, this is the Business Vision that helps determine the goals you set in order to be successful.  You need to have both a short-term and a long-term view of where you want to be.

Your Vision should include what makes your products and/or services stand out if you are going to convince customers to choose you every time.  It is essential to know your target market and identify your competition so you can effectively tailor your marketing efforts.

Are your employees aware of your Vision?

This is crucial to your success.  It’s never too late to formally communicate your Vision of the business with your team.  Write down your mission statement and discuss it in detail to be sure everyone understands.  Your team needs (and wants) to be included in the Vision. Working together to achieve common goals will only happen if everyone is informed.

Are you achieving the goals you set when you began your business?

In order to keep on your Business Vision on track, you need to honestly critique and evaluate quarterly.  This schedule gives you enough time to identify issues and adjust your process accordingly.  It will also keep your team in the loopBusiness Vision and focused on the direction of your business.

As your business grows and changes, it is important to keep your Business Vision in mind when making decisions.  Remember that your Vision is the first building block in your Entrepreneurial Operating System (EOS) and is crucial to the success of you and your team.

 

Thom Torode is a NJ based Professional Executive & Business Coach. He has owned over 5 different businesses and is currently the Managing Director for Sunrise Business Advisors. Thom’s expertise includes working with those business owners who have plateaued getting them unstuck and back in growth mode. Additionally, Thom works with both franchisees and franchisors in helping them develop their leadership. Thom is also Director Consultant with BNI. When not helping business owners and their teams create the business and lives they want and need, he can be found following his kids activities.

Slingshot Sales Targets

Sales Targets

Previously, we have covered the Slingshot Sales Process and Components including the Band and Frame for your Slingshot Sales.  Today we are going to focus on your Target and understanding why people buy.

Slingshot Sales Target

Target Your Customers

Email now before spots are gone for your sales process review.

Inexperienced sales people tend to use a shotgun effect thinking that if they shoot enough rounds they are bound to hit something.  While this may be true it also wastes a tremendous amount of time, effort and money.  A skilled sales person knows and understands the importance of being laser focused on their sales target.  They also realize the importance of taking the time in understanding why people buy in the first place.

Why Sales Targets Buy

  1. Compelling Reason
  2. They have a challenge and are looking for a solution
    1. Understand the Sales Targets emotional reasons
      1. Pain
      2. Pleasure
  3. Budget and ability (No Money = No Sale)
  4. Authorized to purchase
  5. Timeline to take Action

Understand that your sales targets will buy from people they know, like and trust.  By getting to know your prospects better, through a specific process and system they will be compelled to buy from you.

In our next excerpt we’ll cover qualifying and how to determine if the opportunity is real.

Thom Torode is a NJ based Professional Executive & Business Coach. He has owned over 5 different businesses and is currently the Managing Director for Sunrise Business Advisors. Thom’s expertise includes working with those business owners who have plateaued getting them unstuck and back in growth mode. Additionally, Thom works with both franchisees and franchisors in helping them develop their leadership. Thom is also Director Consultant with BNI. When not helping business owners and their teams create the business and lives they want and need, he can be found following his kids activities.

Reserve your space now to have your own Sales Process Reviewed.

 

The Why Behind Your Goals

Your Why Behind Your Goals

Setting Goals is important understanding the why behind your goals is critical. Learn 3 steps that will almost guarantee you the results you desire.

It is something of a cultural phenomenon for everyone to focus on future goals and new resolutions around the end of each year. Whether or not you participated in this process as 2015 started, it is worth stopping here at the end of the first quarter and complete a quick assessment. Are you, in fact, pursuing the goals you consider most important? Do your daily priorities and accomplishment move you along the path to achieving those goals in a timely manner?

As you pause to reflect on these important questions, it is worth evaluating every task you undertake each day and week by some simple, yet vital, criteria. As you already know, it is very easy to be quite busy every moment of the day and end that day feeling like you accomplished very little of importance. In fact, some of the most important tasks you set for yourself are easily put off if you don’t tackle them based on properly assigned priorities.

Themed photo 'Reaching your goal via a bullseye'Below we provide three basic questions that almost every time management experts concur are part of properly organizing your time and achieving your desired success targets. While these are not the important principles related to effective time management, they serve as an excellent starting point.

1) When is this specific due? The word specific is very important to this question. Most people understand the idea of eating an elephant a bite at a time, (that’s the only way to do it!) and grasp the idea that all major projects must be broken down into digestible elements. If you don’t have that significant and looming To-Do broken down, it is easy to tell yourself you’ll tackle it later – and suddenly the due date is upon you. When you find yourself constantly against deadlines and rushing to get priority products done, that is a good indication you aren’t taking the time to plan your work correctly. And, another popular trope says it all, Failing to Plan is Planning to Fail.

2) What’ll happen if I don’t do it? It is vital to understand the second component of getting things done, and that is not doing the unimportant until the important is accomplished. Often called the Tyranny of the Urgent, many people who fail to get where they want to be lack the ability to say no, or on the other hand say yes to the wrong things.Priorities List

Each morning, you will undoubtedly start off with a longer list of things to do than you can possibly accomplish. You’re on the right track when you do the thing that must be done (to meet your goals) first. Of course, this assumes you’ve done a good job of aligning your priorities with those of your employer and supervisor. If you are your own boss, that makes this discipline all the more important.

3) To whom do I owe the responsibility of completing this task? The answer to this question usually has at least two, and maybe more, dimensions. Certainly, we must accomplish the tasks we assume that are directly related to helping our business grow and thereby earning money. That is the first dimension. Secondly, we should be designing our work flow where the accomplishment of each task is meeting our personal needs and expectations.

Beyond these, there are your stakeholders: Your team of employees, customers, family and other players. Here is where the answers to the first two questions come into play. Others will always task us with expectations, tasks, and responsibilities. However, eventual success again comes down to first meeting your own carefully determined priorities and expectations, freeing you and/or positioning you to help others.  In other words, understanding the why behind your goals.

golden-circleHere’s a bonus tip. Successful and effective time management is never an accident. It should be your first goal and your first priority – this will make all other goals more feasible and attainable.do something awesome right nowThom Torode is a NJ based Professional Executive & Business Coach. He has owned over 5 different businesses and is currently the Managing Director for Sunrise Business Advisors. Thom’s expertise includes working with those business owners who have plateaued getting them unstuck and back in growth mode. Additionally, Thom works with both franchisees and franchisors in helping them develop their leadership. Thom is also Director Consultant with BNI. When not helping business owners and their teams create the business and lives they want and need, he can be found following his kids activities.
In addition to being a Certified Business & Executive Coach, Thom is also a Certified Franchise Business & Leadership Coach, as well as Certified Guerrilla Marketing Coach and Trainer. Our philosophy is to provide coaching, mentoring, and advisory services to help business owners achieve the businesses, the teams and the lives that they’ve always dreamed of having. We accomplish this through a tried and proven process of learning and understanding your needs and we’ve always achieved high marks with our valued clients.

Franchise Growth Through Coaching

Franchise Growth does not just happen!

Want to see growth in your franchise business? If you choose to go the franchise route to build a business, you join with millions of successful business owners who find this a proven route to success. The franchise concept is designed to help you become your own boss, while eliminating many of the risks of the standard entrepreneurial start-up. Once purchased your franchise system, you should own the rights to a proven business model that offers a product or service with a proven track record. However, you’ll quickly learn that most franchise programs are designed to eliminate risk, not maximize your own return on investment. The truth is franchises fail at about the same rate as small businesses and much of the reason for this is a lack of the owner’s business skills. To see real growth in your franchise business you are going to have to sharpen your business skills as well.

The Growth of your Franchise is important

There is an old saying in business that says if you are not growing you are dying. A franchise unit that is growing generally indicates the underlying business and operations are running well. Growth + Profitability = a sustainable business! If you see growth in your franchise during good times it also gives you the needed room when times are less favorable.  Growth, second only to profitability is a key indicator for your business.

Standing Above the Crowd – Amp up your Franchise Growth!

Most companies who market franchises understand they are judged first by how many of their franchisees fail. While they want everyone to succeed at some minimal level, they work hard to ensure the number of failures is kept as low as possible. What this means to you is that even the best companies spend little time providing guidance to help you achieve more than the minimums called for in their formulas.

It is a fact, however, that many franchisors have the potential to generate far greater returns than they do. The reality of this fact is based on the stellar results achieved by many franchisors who turn to a franchise coach to help get the advice they need to exceed basic franchise formulas. To really see some accelerated franchise growth you need to surround yourself with a good team of advisers, and draw on resources beyond the franchisor’s system.

The reason this works is proven by the franchise approach itself. You basically buy a “business in a box” because you respect the knowledge and experience of the company offering you the opportunity. Likewise, there are franchise advisers who understand the insides and details of franchising as an industry, not just in the specific area of your own franchise. A franchise coach thus brings business knowledge and best practices to your franchise model or franchise business. The difference between running a mediocre franchise and running a successful one is much like the difference between buying an average job or owning an enterprise.

Measuring Franchise Growth the details, metrics and KPIs

Franchise Growth ChartJust as your own franchise is developed around a certain formula, there are additional formulas and factors that are involved in maximizing your success and total profits. Finding the right franchise mentor will expose you to a whole new world of invaluable insights, metrics, and Key Performance Indicators.

The franchise industry has thousands of examples of how vital this added layer of knowledge and experience is and how it adds value to your operation. If your franchise company has been around for more than four or five years, look closely: You’ll often see it within that organization.

Franchise Growth comes from specific activities

For example, you can find and compare two different franchises with similar demographics and market territories. One will be blowing off the doors with great sales and profits, with minimal internal hassles and employee turnover. The other will be struggling and barely able to keep those doors open financially and operationally. The gap between these two operations isn’t luck or some magic secret.

The reality is that the most successful franchisors often point to the decision to bring in a top franchise mentor as the point at which their businesses take off. Don’t rely on luck or your franchise company – take control of your destiny with the insights and solid advice you will find with a qualified franchise coach.

What to see real growth in your franchise contact Thom.

As the managing director of Sunrise Business Advisors, I have owned and operated a multitude of different businesses as well as holding senior management positions with a fortune 500 company. In addition to being a Certified Business & Executive Coach, I am also a Certified Franchise Coach, as well as Certified Guerrilla Marketing Coach and Trainer. Our philosophy is to provide coaching, mentoring, and advisory services to help business owners achieve the businesses, the teams and the lives that they’ve always dreamed of having. We accomplish this through a tried and proven process of learning and understanding your needs and we’ve always achieved high marks with our valued clients. Let us help you become a Franchise Success story.

Additionally Thom works with both franchisees and franchisors in helping them develop their leadership. Thom is also Director Consultant with BNI. When not helping business owners and their teams create the business and lives they want and need, he can be found following his kids activities.

Celebrating Small Business Week

national-small-business-weekWelcome to National Small Business Week May 12-16.

SBW was created in 1963 in an effort to honor and show appreciation to small business owners throughout the United States. The first National Small Business Week began when John F. Kennedy signed a proclamation, which ushered in a tradition that still stands to this day. Every year since Kennedy’s 1963 signature, each U.S. president has signed a proclamation to continue observance of the holiday.

Small-business-week-final-logoSmall Business Week provides the government and citizens an opportunity to thank small business owners for their contributions to the United States economy.

It’s estimated that 27.2 million small businesses operating within the U.S. are responsible for 60-80% of all new jobs created each year. Because small businesses, and owners, are so important to stimulating the economy as well as job growth, this special week and rewards system honors the contributions these businesses make to society.

During Small Business Week top entrepreneurs are awarded with a variety of honors by the U.S. Small Business Administration. Awards are not only given to entrepreneurs, but also companies and institutions which help make running a small business possible. This includes awards such as Lender of the Year, honoring financial institutions which offer small business loans. Other awards honor contractors, business development centers, Female business owner groups and more.

The ability for anyone to start and run a small business allows residents of the U.S. to live the “American Dream” where anything is possible with a good work ethic. To 971374_10151612647979847_1306073853_ncontinue supporting the creation of small businesses, it’s important we continue to provide support and assistance to existing and potential small business owners. These small business owners rely heavily on loans from financial institutions as well as the assistance of various business groups. Small business centered groups help to educate individuals regarding the pitfalls of business ownership, and help ensure they become successful.

As a website and business which supports small business owners, and the growth of their business, we are interested in hearing your perspective. Please share with us what, if any, additional support mechanisms the government and/or financial institutions can do to help the small business owner, Can you think of ways we, as a nation, can assist the common individual with fulfilling their dreams of owning and running a small business?

Some ideas presented for helping small business owners in the past include:

  • Easier access to appropriate educational materials
  • Better education on the risks of starting a small business and how to avoid common pitfalls.
  • Credit leniency with loan requirements.
  • More streamlined loan approval processes.
  • Education centered around applying for, and being approved for, a loan.
  • Shop Local – Buy Local Programs

Small Business WeekaPlease include any additional ideas you have in the poll or comments section below!

We would love to hear from our audience and begin a helpful discussion about this topic. Also feel free to share how you will be celebrating Small Business Week.