Are your choices disciplined?

What are disciplined choices?

Every week we make hundreds or perhaps thousands of choices.  What are your choices based on?  Choices can come from a random flip of a coin, rocks, paper scissors or some other random process.  A choice means that you can do it or not, but it’s up to you.

Disciplined Choices

Gregg Braden Author of The Turning Point

https://www.facebook.com/GreggBraden

Some choices we make are easy because they are based on past experiences of knowing what we like or dislike.  For example, would you like chocolate or vanilla ice cream?  Others can be much more complicated, and could potentially be in conflict with each other.  Should I make follow up sales calls or work on a clients project?  As you can see from this example both need to be done, however which one is the most important and best use of your own time?

Where discipline comes in is to help you choose those actions and behaviors that are most important. If what you wanted to increase sales by 50% year over year, what would you do every day? Follow up on sales calls.  Even after a stream of not yet and no’s you would continue because it supports your most important desire.  Yes you will still need to work on your client’s project, you will focus on the calls first.

The Hierarchy of Choice

There are three distinct types of choices: primary, secondary, and fundamental.

  • Primary choice—a major choice, something we want more than other things that we may want.
  • Secondary choice—the actions we take to support our primary choice, even if we don’t really want to.
  • Fundamental choice—our state of being, where we stand.

“When your internal thought process is aligned with your goals, it’s easier to make the primary choice that supports what’s most important to you.” Dr. Wayne Scott Andersen

Two options with blank road signs

While most people go through the goal setting process at the beginning of the year, anytime works.  Knowing your primary S.M.A.R.T. (Specific – Measurable – Achievable –Realistic – Timely) goals is how to determine what’s primary.  It will also help you determine what’s secondary.  By knowing these you be able to rise above any situation, however difficult, to support your greater good. So in fact, the relationship between primary and secondary choice is the key to discipline. Once you know how to manage this relationship, you’ll be able to accomplish more than you ever thought possible.

If you would like help understanding the power of goals, how to set them or developing a growth strategy for your business or team contact Coach Thom.

Thom Torode is a Morris County based Executive & Business Coach. He has owned over 5 different businesses and is also a licensed facilitator and co-principal for Elevate Your Leaders in NJ. When not helping business owners and their teams create the business and lives they want and need, he can be found following his kids activities.

Thom Torode is also an expert executive coach listed on Pazoo.  For more information and to view some of Thom’s other articles go to: http://www.pazoo.com/expert/ttorode/

      Sunrise Business Advisors can be reached at 862-219-6890 or info@SBAnow.com

ChoicesPlease make a choice and like or comment on my post.

 

Think Like a Marketing Pro

How to Think Like a Marketer

      “The aim of marketing is to know and understand the customer so well                the product or service fits him and sells itself.” ‑- Peter F. Drucker
       “Business has only two functions – marketing and innovation.Milan Kundera
 Marketing and strategy

Many people say that they hate marketing. That’s usually because they think marketing is all about advertising and sales.

Marketing is a process, not an event. It involves research, promotion and distribution as well as advertising and sales. But perhaps the most important, and most overlooked, aspect of marketing is having the right marketing attitude or “marketing mindset.”

When you have a marketing mindset, no matter what role you perform in the organization, you ask how you can build awareness among customers and clients about your products and services.

Having a marketing mindset also means that you strive to become a profit center. For instance, if you cost the company “x” amount in terms of salary and benefits, then your work output would be contributing money to cover that and more.

“The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.” ‑- Sergio Zyman

The Marketing Mindset in Action

As you develop a marketing mindset, ideas of how to meet marketing goals on a daily basis will come easily, but here are a few ways to get started:

Know your product or service inside out. This may sound obvious but think about how many times we, as customers, have walked away from a purchase because the person helping us couldn’t answer a few basic questions about their product or service.

Find ways to leverage the competition’s mistakes. It’s easy to see what the competition is doing well and to try to replicate their success. But just as much (and sometimes more) can be learned by observing what the competition is doing poorly. Think of the competition’s weak spot as the place where a client’s needs are not being met. What can you do to step in and meet those needs?

Point your clients and customers in your direction. If you’re in customer service, try to solve all customer problems by pointing them to something your company sells.

The “bottom line” isn’t just about money coming in. Looking for ways to save is just as important as finding new revenue streams. If you’re in accounting, for example, instead of just recording where the money is going, watch for places to save. When looking at those numbers is there a way that sales can be made more efficiently?

Every customer or client meeting is a networking opportunity. The term “networking” makes some people uncomfortable. But it doesn’t have to be about “schmoozing” or closing a sale. It’s simply having a conversation in an effort to build new relationships or strengthen current ones.

Marketing is an exchange. The marketer asks the consumer to perform an action (say, buying a soda), and in exchange, the marketer gives the consumer a benefit (in this case, sweet taste and a cool image). An exchange like this is true commercial marketing, where the objective is to get people to buy something.

So, what does it mean to think like a marketer? In part, it means recognizing your side of the exchange—the fact that you need to offer something. Understanding your prospects needs are critical.

  • What does my audience want?
  • What do they care about?
  • What do they dislike?

In business, everything is marketing, and marketing is everything.  All of it affects or contributes to the profitability of the company.

Thom Torode is a Morris County based Executive & Business Coach. He owned over 5 different businesses before founding Sunrise Business Advisors, LLC.  To reach Thom give him a call for more information. www.SBANOW.com

When not helping business owners and their teams create the business and lives they want and need, he can be found following his kids activities.

Sunrise Business Advisors can be reached at 862-219-6890 or info@SBAnow.com

6.5 Mindset Shifts for Business Success

Mindset Shifts for Business Success

Thom Torode, MBA, CBC, CEC

Mindset concept in tag cloud

Mindset and Attitude = Success

 

When I started down my career path to helping business owners, one of my mentors gave me the book: The Little Engine That Could “I think I can, I think I can, I think I can, I think I can!”  Interesting choice as I look back, I had owned 5 different businesses was a senior manager for a fortune 500 company and had helped hundreds of people with their sales and careers by that time. In reality, he expressed later was the reminder of who I was and how I could make an impact on the mindset of others lives.  It was also a reminder to teach others what even children’s characters will attest, a winning mindset is a trait to adopt. It attracts happiness, health, fulfillment and success. But what is a mindset, really?

What is Mindset?

Consider these questions:

  • When faced with a new challenge do you react confidently?  Do you believe that with effort, practice, & time you can succeed? Or do you question your abilities, motivation and talent?
  • Do you view failure as part of the journey? Or do you avoid new challenges in order to protect yourself from potential embarrassment?
  • When you are faced with setbacks and criticism, do you rethink your strategy and persevere? Or do you give up and just cut your losses?

Your answers to these questions give insight into what type of mindset you may have.

A mindset is your established set of attitudes that are based on their assumptions. These assumptions predetermine a person’s reactions to and interpretations of any event, environment or situation.

Whether positive or negative, a person’s mindset is engrained, habitual and affects all aspects of his or her professional and personal life.

Is Your Mindset Working to Your Advantage or Holding You Back?

In her book Mindset Stanford University psychologist Carol Dweck identifies two general mindsets: fixed and growth.

Fixed Mindset
•   Talent and intelligence is static
•   It’s better to avoid challenges
•   It’s okay (even preferable) to quit before failure
•   Effort is pointless
•   Ignores useful criticism and feedback
•   Views success of others as a threat

Growth Mindset
•   Talent and intelligence can be developed
•   Embraces challenges to grow
•   Failure is an opportunity for learning
•   Effort leads to mastery and success
•   Uses criticism and feedback to improve
•   Finds inspiration and learning from the success of others

It’s easy to tell someone to develop a growth mindset, but, if mindset is so deeply engrained, how does a person change it? Here are six ways to begin:

Six Simple Mindset Shifts to Improve Success

  1. Embrace failure instead of avoiding it. The faster the failure, the quicker the learning. Before starting his auto manufacturing company, Henry Ford failed at his first several businesses. What would the industrial landscape look like had he given up after his first try? Remember, embracing failure also means success can arrive that much sooner.
  2. Think abundance instead of scarcity. When it comes to spending money on self-improvement, many people resist due to cost. But clients and customers are attracted to people who believe in and value themselves. Instead of thinking of personal growth as an expense, think of it as an investment in your future.
  3. Embrace challenges. People who have a mindset of “growth” realize that challenges are just opportunities in disguise, and they choose to actively seek them out.
  4. Use setbacks as learning opportunities. No matter how thorough the plan, no matter how well-executed the details, obstacles will surface. Besides, who can predict with any real accuracy what setbacks will occur? Instead of wasting energy trying to prevent the unknown, why not just face obstacles as they show up?
  5. Don’t take it personally. Sometimes the best opportunities for personal and professional growth come from leveraging harsh criticism and negative feedback. How well do you listen to your customers’ and clients’ complaints?
  6. Stop re-inventing the wheel. Instead of resenting successful people for what they have accomplished, look to them to learn how they did it and turn that to your advantage.                                                                                                                           6.5 Have an accountability person to keep you in check.

Incorporating these simple mindset shifts will go a long way to help you towards business success by building your self-confidence.  Its amazing how a growth mindset “I think I can”, changed to “I know I can” coupled with strategic action can help you increase your productivity and fulfillment.  Let us know how these mindset strategies work for you.

Are you a highly motivated leader but struggle navigating the corporate environment? Do you wish you could lead with authenticity and more confidence? Would you like to break through to the next level? Go to www.actuateperformance.com or www.ElevateYourLeaders.com for free articles, information on private coaching, sign up for a 30-minute complimentary session.

 

Author’s content used under license, © Claire Communications