Mindset

Think Like a Marketing Pro

How to Think Like a Marketer       “The aim of marketing is to know and understand the customer so well                the product or service fits him and sells itself.” ‑- Peter F. Drucker        “Business has only two functions – marketing and innovation.”—Milan Kundera   Many people say that they hate marketing. That’s usually because…

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6.5 Mindset Shifts for Business Success

Mindset Shifts for Business Success Thom Torode, MBA, CBC, CEC   When I started down my career path to helping business owners, one of my mentors gave me the book: The Little Engine That Could “I think I can, I think I can, I think I can, I think I can!”  Interesting choice as I…

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