Bring Your Zombie Business to Life

Has Your Business Entered Zombie Land?

There are a number of movies and television shows today that deal with the issues of zombies, or the undead. While this is, of course, fantasy,Businessman manipulation there are unfortunately a large number of companies that operate daily in a zombie-like state.

Understanding the Situation: How did you become a Zombie Business?

These businesses are like the undead in that they continue to make sales and pay their bills, but they aren’t growing and barely get by each payday. Other signs of a walking dead operation include:

  • A lack of any effective marketing
  • Lack of growth goals
  • Few, if any, new customers
  • An outdated or broken website
  • Ignoring advice
  • A lack of adequate financials and accounting systems
  • Low employee morale and high turnover

The reality for many of these firms is that they will eventually run out of even the few customers they have and shut their doors. One of the saddest scenes you can see it to walk up to a formally vibrant business and find it closed, a sign on the door that it has closed and is no longer in operation.

Finding the Cure

If your business seems to have hit a wall, it’s time to take a hard look at the reasons you can’t seem to grow and are losing ground in your market. On the other hand, it is often difficult for the business owner to take that hard look in the mirror and understand how they got where they are. It is even difficult for many to recognize the seriousness of their situation.

Whether new competition has entered the market, the local demographics have changed, or any of a number of other factors arises to negatively impact your business, it often takes dramatic action to change your direction. Unfortunately, if you are still able to make even a moderate income, it is easy to just continue in that zombie mode, waiting until it is too late to make necessary changes.

When you find yourself in such a situation, it is often much wiser to take one of two steps. You might liquidate the business and Everything Must Go Boxes Overstock Inventory Store Closing Salespend your time at another job where you will make more money without the challenges and risks of continuing to run a dying business. On the other hand, you can wake up to the situation and decide to tackle the issue head on.

Many people find it extremely helpful to bring in fresh eyes and attitudes to help in a turnaround, providing an objective assessment of a business’s condition. For many, hiring a business coach is the first step to a new path of growth and profitability. When you take the time to work with someone who is committed to your survival and success, you receive the benefit of extensive knowledge and insights.Growth - Business Concept

If you feel your current situation is something like the plot of a late-nite show, wake up and turn to a coach who can help you bring new vitality and a bright future to your operations.Thom Torode is a NJ based Professional Executive & Business Coach. He has owned over 5 different businesses and is currently the Managing Director for Sunrise Business Advisors. Thom’s expertise includes working with those business owners who have plateaued getting them unstuck and back in growth mode. Additionally, Thom works with both franchisees and franchisors in helping them develop their leadership. Thom is also Director Consultant with BNI. When not helping business owners and their teams create the business and lives they want and need, he can be found following his kids activities.Coaching!
In addition to being a Certified Business & Executive Coach, Thom is also a Certified Franchise Business & Leadership Coach, as well as Certified Guerrilla Marketing Coach and Trainer. Our philosophy is to provide coaching, mentoring, and advisory services to help business owners achieve the businesses, the teams and the lives that they’ve always dreamed of having. We accomplish this through a tried and proven process of learning and understanding your needs and we’ve always achieved high marks with our valued clients.

How FEAR Impacts Your Results

In his first inaugural address, Franklin Roosevelt famously stated, “The only thing we have to fear is fear itself.”

At the time of this proclamation, the U.S. was nearing the depths of the Great Depression. Millions were discouraged and convinced things would never get better. In reality, these people had some real reasons to be afraid, but the false evidence they were seeing made their fear paralyzing for many.

The idea of self-generated fear is now a concept that professional consultants and coaches now express in the acronym : F.E.A.R. or False Evidence Appearing Real. This is a way of expressing a fear of the unknown and the future, based on current perceptions of events and other “circumstantial evidence.” There are two other common ways to express FEAR:

fear concept choiceAlthough the sense of fear this false information creates is real, it can be effectively managed by realizing it is actually subconscious, manifested worry. This type of FEAR creates apprehension, can progress to forms of paranoia, and even paralyze your ability to be proactive in accomplishing your goals.

Oftentimes, the only way to resolve this debilitating problem is to consult with an experienced and qualified third-party who understands the problem. As with many subjective issues, your FEAR can overwhelm the objective truth, and it can blind you to viable options.

Understanding the Mind of the Franchisee

As with many things in life, the communications between a franchisor and prospective franchisee can result in misunderstandings, confusion and misperceptions. There is a natural source of potential tension between these two parties that can result in difficult situations, regardless of the best intentions and efforts of both parties. It’s helpful to examine for a moment why these difficulties are to be expected.

First, the franchisor is working hard to grow their business by adding quality franchisees. These business people invest a great deal of time and effort in developing a workable business model with training and support systems. When a new franchisee is signed up, there is an expectation to provide training and to help that new team member through the setup up and implementation phase. However, the franchisor also expects to wean a new franchise operation after a certain period of time, and is looking for franchisees to operate as independently owned businesses.

On the other hand, the prospective franchisee works hard to overcome the fears and insecurities associated with starting a new business, especially with a large monetary commitment. When they hear terms like “we will work with you” and “we’re here to help you” it is easy to misread this as providing an ongoing womb-effect that covers all anticipated problems and challenges. In other words, the mental emphasis is often more on maintaining that umbilical cord, rather than separating it.

When an experienced, professional franchise coach enters the picture, there is an instantaneous benefit to both the franchisor and the franchisee. These coaches understand the F.E.A.R. syndrome often affects both sides of the equation in the franchise world. The franchisor is accountable to a growth plan that investors, employees and existing franchisees are depending upon. At the same time, the franchisees are focused on their specific commitments, market and operations. They both may see false indicators of problems or potential problems and be discouraged or worse.

Having that professional business coach is often invaluable in pulling back the curtain on these unsubstantiated fears and concerns. With the insights and skills of the right coach, both franchisees and franchisors can recognize their own capabilities, and work toward overcoming those discouraging concerns.

The problems of running and growing a business are real enough and challenging enough on their own. Adding to them because of F.E.A.R. is a futile exercise that the right franchise coach will help you avoid.FALSE EVIDENCE APPEARING REAL

Thom Torode is a NJ based Professional Executive & Business Coach. He has owned over 5 different businesses and is currently the Managing Director for Sunrise Business Advisors. Thom’s expertise includes working with those business owners who have plateaued getting them unstuck and back in growth mode. Additionally, Thom works with both franchisees and franchisors in helping them develop their leadership. Thom is also Director Consultant with BNI. When not helping business owners and their teams create the business and lives they want and need, he can be found following his kids activities.
In addition to being a Certified Business & Executive Coach, Thom is also a Certified Franchise Business & Leadership Coach, as well as Certified Guerrilla Marketing Coach and Trainer. Our philosophy is to provide coaching, mentoring, and advisory services to help business owners achieve the businesses, the teams and the lives that they’ve always dreamed of having. We accomplish this through a tried and proven process of learning and understanding your needs and we’ve always achieved high marks with our valued clients.

Franchise Sales Coaching – Producing Champions

Sales Coaching for Franchise business – The most direct way to impact your business quickly.

There has been a lot of discussion in the press lately about the multi-million dollar salaries that many college football coaches are receiving after winning divisional and national championships. However, whether it is football, golf, or even world-class singers, it is often the coaching that makes the difference in mediocre and record-setting performance. It is the wisdom, training, discipline, and experience of good coaches that turn talent and potential into consistent results. When it comes to sales, the importance of coaching is often overlooked, and the poor performance that results can be financially disastrous.

Franchise Sales Coaching: The Winning Element

Many franchisors are very successful at capturing the techniques and methods that go into building a smooth-running franchise. However, the world’s best planning and systems are worthless without the revenue required to generate a profit. In fact, many of the people attracted to the order and processes of a franchise are not natural sales people, and have little or no training or experience in even basic concepts of sales. What you end up with is a well run failure!

Growth - Business Concept

Even those who have come to the franchising business from a sales career path find it difficult to work their sales magic within the structure of a franchise operation. For franchisors, the issue of sales cannot be overlooked for a number of reasons. First, the success of individual franchisees is essential to overall corporate growth and bringing in new operators. Secondly, the real value of a franchisor is in its brand, and you simply have to ensure those local units help protect and develop that brand with effective marketing efforts.

Providing needed sales coaching is often the key element that helps a franchisor successfully implement their strategy. The process of defining sales goals, monitoring  success towards those objectives, and dynamically modifying a local marketing program are all parts of the marketing effort. These and other components all require knowledge, skills and capabilities that are only developed over time, and most effectively accomplished with external assistance and guidance – sales coaching.

Sales Coaching Function: Enabling and Empowering

No one buys a franchise without a desire to succeed. However, many fail to realize that success is dependent on more than following the checklists in an operations manual. Professional sales coaches understand that the sales process is a mix of science, discipline, art, and creativity, and they work hard to help individuals understand that uniqueness.

When franchisees view the success of others and accept the story of the franchisor, it is easy to be lulled into thinking they simply have to hang out their new sign and customers will come running. However, just as the franchisor has to effectively market to their prospective operators, they also must coach those franchisees in the marketing and sales efforts in their communities and marketing areas.

Importantly, sales planning and efforts that might come naturally to a trained salesperson may never come to mind to someone who has never focused on sales. It is that awareness that is the first function of a sales coach, ensuring that all franchisees assign a priority to building their business through effective use of provided materials and their own initiatives.

If the goal is to win, and win big, there is no shortcut when ensuring your franchisees receive the best sale coaching and training possible. See our section on Group Sales Coaching Programs, as we would suggest your entire team should be involved with sales training and coaching.

Business Start Up

For more information contact Sunrise Business Advisors

Thom Torode is a NJ based Executive & Business Coach. He has owned over 5 different businesses and is currently the Managing Director for Sunrise Business Advisors. Thom’s expertise includes working with those business owners who have plateaued getting them unstuck and back in growth mode. Additionally Thom works with both franchisees and franchisors in helping them develop their leadership. Thom is also Director Consultant with BNI. When not helping business owners and their teams create the business and lives they want and need, he can be found following his kids activities.

As the managing director of Sunrise Business Advisors, I have owned and operated a multitude of different businesses as well as holding senior management positions with a fortune 500 company. In addition to being a Certified Business & Executive Coach, I am also a Certified Franchise Coach, as well as Certified Guerrilla Marketing Coach and Trainer. Our philosophy is to provide coaching, mentoring, and advisory services to help business owners achieve the businesses, the teams and the lives that they’ve always dreamed of having. We accomplish this through a tried and proven process of learning and understanding your needs and we’ve always achieved high marks with our valued clients.
Additionally Thom works with both franchisees and franchisors in helping them develop their leadership. Thom is also Director Consultant with BNI. When not helping business owners and their teams create the business and lives they want and need, he can be found following his kids activities.

Franchise Growth Through Coaching

Franchise Growth does not just happen!

Want to see growth in your franchise business? If you choose to go the franchise route to build a business, you join with millions of successful business owners who find this a proven route to success. The franchise concept is designed to help you become your own boss, while eliminating many of the risks of the standard entrepreneurial start-up. Once purchased your franchise system, you should own the rights to a proven business model that offers a product or service with a proven track record. However, you’ll quickly learn that most franchise programs are designed to eliminate risk, not maximize your own return on investment. The truth is franchises fail at about the same rate as small businesses and much of the reason for this is a lack of the owner’s business skills. To see real growth in your franchise business you are going to have to sharpen your business skills as well.

The Growth of your Franchise is important

There is an old saying in business that says if you are not growing you are dying. A franchise unit that is growing generally indicates the underlying business and operations are running well. Growth + Profitability = a sustainable business! If you see growth in your franchise during good times it also gives you the needed room when times are less favorable.  Growth, second only to profitability is a key indicator for your business.

Standing Above the Crowd – Amp up your Franchise Growth!

Most companies who market franchises understand they are judged first by how many of their franchisees fail. While they want everyone to succeed at some minimal level, they work hard to ensure the number of failures is kept as low as possible. What this means to you is that even the best companies spend little time providing guidance to help you achieve more than the minimums called for in their formulas.

It is a fact, however, that many franchisors have the potential to generate far greater returns than they do. The reality of this fact is based on the stellar results achieved by many franchisors who turn to a franchise coach to help get the advice they need to exceed basic franchise formulas. To really see some accelerated franchise growth you need to surround yourself with a good team of advisers, and draw on resources beyond the franchisor’s system.

The reason this works is proven by the franchise approach itself. You basically buy a “business in a box” because you respect the knowledge and experience of the company offering you the opportunity. Likewise, there are franchise advisers who understand the insides and details of franchising as an industry, not just in the specific area of your own franchise. A franchise coach thus brings business knowledge and best practices to your franchise model or franchise business. The difference between running a mediocre franchise and running a successful one is much like the difference between buying an average job or owning an enterprise.

Measuring Franchise Growth the details, metrics and KPIs

Franchise Growth ChartJust as your own franchise is developed around a certain formula, there are additional formulas and factors that are involved in maximizing your success and total profits. Finding the right franchise mentor will expose you to a whole new world of invaluable insights, metrics, and Key Performance Indicators.

The franchise industry has thousands of examples of how vital this added layer of knowledge and experience is and how it adds value to your operation. If your franchise company has been around for more than four or five years, look closely: You’ll often see it within that organization.

Franchise Growth comes from specific activities

For example, you can find and compare two different franchises with similar demographics and market territories. One will be blowing off the doors with great sales and profits, with minimal internal hassles and employee turnover. The other will be struggling and barely able to keep those doors open financially and operationally. The gap between these two operations isn’t luck or some magic secret.

The reality is that the most successful franchisors often point to the decision to bring in a top franchise mentor as the point at which their businesses take off. Don’t rely on luck or your franchise company – take control of your destiny with the insights and solid advice you will find with a qualified franchise coach.

What to see real growth in your franchise contact Thom.

As the managing director of Sunrise Business Advisors, I have owned and operated a multitude of different businesses as well as holding senior management positions with a fortune 500 company. In addition to being a Certified Business & Executive Coach, I am also a Certified Franchise Coach, as well as Certified Guerrilla Marketing Coach and Trainer. Our philosophy is to provide coaching, mentoring, and advisory services to help business owners achieve the businesses, the teams and the lives that they’ve always dreamed of having. We accomplish this through a tried and proven process of learning and understanding your needs and we’ve always achieved high marks with our valued clients. Let us help you become a Franchise Success story.

Additionally Thom works with both franchisees and franchisors in helping them develop their leadership. Thom is also Director Consultant with BNI. When not helping business owners and their teams create the business and lives they want and need, he can be found following his kids activities.

Coaching for Franchise Success

Franchise Success through Coaching

Franchise Success does not just happen! Even after choosing a good franchise business area, selecting the right franchise, and deciding on how to finance it – your work has just begun! You now need to run your franchise business efficiently and potentially expand to new units and make a profit. Similar to any small business, most successful owners will assemble a group of advisers to help insure their business is going in the right direction. Typically a small business owner needs advisers such as a CPA, a Marketing / Advertising pro, Attorney, Banker, and general business advisor such as a Coach. Having purchased a franchise you now have a successful business model to draw from but you still need to assemble your team to make sure you have the needed advise to increase your chances at a franchise success.

Looking for Franchise Success – Invest in you too.

While the benefits of a franchise are many a good business model alone does not ensure you will ultimately have a successful business. As a franchise coach, I assist franchise owners once operations begin to build a profitable enterprise. Specifically, I help franchise owners in leadership development, the marketing processes, and sales.

Franchise Success Coaching
As a mentor, I will share best practices that drill deep on franchise growth, unit economics, risk management, and new areas of growth along with the role you play as the leader of your company. My focus is to address real-time, bottom-line issues, so the payback is measurable. My mission is to help you achieve your goal of building a truly great franchise and small business.

You are running a Franchise and a Small Business.

Unfortunately, many new franchise owners make some common mistakes, including underestimating costs, underestimating the competition and underestimating the work involved. With my guidance, you’ll get the whole picture of operating costs, such as paying salaries, and rent for the building. As your mentor, I will put together detailed budget plans for both start-up and ongoing costs. Even if the service or product of your franchise is popular and in demand, there’s always competition. I will help you look for effective ways to outshine the competition for the upper edge and achieve Franchise success.

Even though a franchise is a turn-key business opportunity, there’s the same amount of work involved in running it as any other business. Everyday operations require overseeing and a significant amount of your time. You’ll have to be committed to putting in the time if you expect to see long-term success. Under my guidance, I’ll help you develop an everyday, efficient schedule for running the franchise on a day to day basis for financial and personal success. In addition, you’ll get plenty of support to keep your motivation high and your drive to business success in fast gear.

I can advise you prior to a Franchise Purchase

If you’re thinking about purchasing a franchise or have an existing one, be sure to contact me to ensure success. I can be help before you make a decision to purchase, giving you advise about what it will take to to achieve Franchise Success with specific franchise opportunities. I can also give you a great picture of what the challenges will be and what your day-to-day life will be like once you begin operations.

Thom helps business owners and franchise operators achieve success.

As the managing director of Sunrise Business Advisors, I have owned and operated a multitude of different businesses as well as holding senior management positions with a fortune 500 company. In addition to being a Certified Business & Executive Coach, I am also a Certified Franchise Coach, as well as Certified Guerrilla Marketing Coach and Trainer. Our philosophy is to provide coaching, mentoring, and advisory services to help business owners achieve the businesses, the teams and the lives that they’ve always dreamed of having. We accomplish this through a tried and proven process of learning and understanding your needs and we’ve always achieved high marks with our valued clients. Let us help you become a Franchise Success story.

Additionally Thom works with both franchisees and franchisors in helping them develop their leadership. Thom is also Director Consultant with BNI. When not helping business owners and their teams create the business and lives they want and need, he can be found following his kids activities.