Bring Your Zombie Business to Life

By Thom Torode | March 9, 2015

Has Your Business Entered Zombie Land? There are a number of movies and television shows today that deal with the issues of zombies, or the undead. While this is, of course, fantasy, there are unfortunately a large number of companies that operate daily in a zombie-like state. Understanding the Situation: How did you become a…

How FEAR Impacts Your Results

By Thom Torode | February 23, 2015

In his first inaugural address, Franklin Roosevelt famously stated, “The only thing we have to fear is fear itself.” At the time of this proclamation, the U.S. was nearing the depths of the Great Depression. Millions were discouraged and convinced things would never get better. In reality, these people had some real reasons to be…

Franchise Sales Coaching – Producing Champions

By Thom Torode | January 19, 2015

Sales Coaching for Franchise business – The most direct way to impact your business quickly. There has been a lot of discussion in the press lately about the multi-million dollar salaries that many college football coaches are receiving after winning divisional and national championships. However, whether it is football, golf, or even world-class singers, it…

Customer Retention Improvement for your Business

By Thom Torode | January 12, 2015

Improving Customer Retention If you’re a business owner, then of course you want to do everything you can to not only gain new customers, but to keep your existing customers loyal to you. Unfortunately, customer retention isn’t always easy; customers may leave as a result of a bad experience with one of your employees, a…

Franchise Growth Through Coaching

By Thom Torode | November 25, 2014

Franchise Growth does not just happen! Want to see growth in your franchise business? If you choose to go the franchise route to build a business, you join with millions of successful business owners who find this a proven route to success. The franchise concept is designed to help you become your own boss, while…

Coaching for Franchise Success

By Thom Torode | November 18, 2014

Franchise Success through Coaching Franchise Success does not just happen! Even after choosing a good franchise business area, selecting the right franchise, and deciding on how to finance it – your work has just begun! You now need to run your franchise business efficiently and potentially expand to new units and make a profit. Similar…

How A Little Customer Appreciation Can Go A Long Way

By Thom Torode | August 6, 2014

Franchise Success through Customer Appreciation When running a business, or operating a franchise, customer appreciation is generally not a subject at the front of a business owner’s mind. Few people realize how big of an impact the simple act of giving thanks can make on their bottom line. It’s important for any franchisee to remember…

What is Strategic Thinking?

By Thom Torode | August 5, 2014

What is Strategic thinking? How to Develop this Essential Skill Strategic thinking is a valuable skill to master in both your professional and personal life. Mastering this talent will bring tremendous value to any project you undertake. Many studies have proven that individuals skilled in strategic thinking are also highly effective in leadership positions because…

Essential Tips for Hiring Great Employees

By Thom Torode | July 14, 2014

Hiring Great Employees for your Franchise business –  A Very Effective way to Create Consistent Results. All business owners face the ongoing dilemma of hiring and maintaining a staff of effective employees. This problem is especially well known to franchise business owners, who face the consistent requirement of filling a team of intelligent individuals who…

Going Lean

By Thom Torode | July 8, 2014

July Business Tip: Going Lean A lean program actively manages operational efficiency, which causes a chain reaction of business benefits. Efficiency promotes safety, saves time, controls costs, and ensures quality. Quality translates into high customer satisfaction. Customer satisfaction is directly connected to revenues. Safety is implicit in turnover cost management. And, of course, revenues and…