The Why Behind Your Goals

Your Why Behind Your Goals

Setting Goals is important understanding the why behind your goals is critical. Learn 3 steps that will almost guarantee you the results you desire.

It is something of a cultural phenomenon for everyone to focus on future goals and new resolutions around the end of each year. Whether or not you participated in this process as 2015 started, it is worth stopping here at the end of the first quarter and complete a quick assessment. Are you, in fact, pursuing the goals you consider most important? Do your daily priorities and accomplishment move you along the path to achieving those goals in a timely manner?

As you pause to reflect on these important questions, it is worth evaluating every task you undertake each day and week by some simple, yet vital, criteria. As you already know, it is very easy to be quite busy every moment of the day and end that day feeling like you accomplished very little of importance. In fact, some of the most important tasks you set for yourself are easily put off if you don’t tackle them based on properly assigned priorities.

Themed photo 'Reaching your goal via a bullseye'Below we provide three basic questions that almost every time management experts concur are part of properly organizing your time and achieving your desired success targets. While these are not the important principles related to effective time management, they serve as an excellent starting point.

1) When is this specific due? The word specific is very important to this question. Most people understand the idea of eating an elephant a bite at a time, (that’s the only way to do it!) and grasp the idea that all major projects must be broken down into digestible elements. If you don’t have that significant and looming To-Do broken down, it is easy to tell yourself you’ll tackle it later – and suddenly the due date is upon you. When you find yourself constantly against deadlines and rushing to get priority products done, that is a good indication you aren’t taking the time to plan your work correctly. And, another popular trope says it all, Failing to Plan is Planning to Fail.

2) What’ll happen if I don’t do it? It is vital to understand the second component of getting things done, and that is not doing the unimportant until the important is accomplished. Often called the Tyranny of the Urgent, many people who fail to get where they want to be lack the ability to say no, or on the other hand say yes to the wrong things.Priorities List

Each morning, you will undoubtedly start off with a longer list of things to do than you can possibly accomplish. You’re on the right track when you do the thing that must be done (to meet your goals) first. Of course, this assumes you’ve done a good job of aligning your priorities with those of your employer and supervisor. If you are your own boss, that makes this discipline all the more important.

3) To whom do I owe the responsibility of completing this task? The answer to this question usually has at least two, and maybe more, dimensions. Certainly, we must accomplish the tasks we assume that are directly related to helping our business grow and thereby earning money. That is the first dimension. Secondly, we should be designing our work flow where the accomplishment of each task is meeting our personal needs and expectations.

Beyond these, there are your stakeholders: Your team of employees, customers, family and other players. Here is where the answers to the first two questions come into play. Others will always task us with expectations, tasks, and responsibilities. However, eventual success again comes down to first meeting your own carefully determined priorities and expectations, freeing you and/or positioning you to help others.  In other words, understanding the why behind your goals.

golden-circleHere’s a bonus tip. Successful and effective time management is never an accident. It should be your first goal and your first priority – this will make all other goals more feasible and attainable.do something awesome right nowThom Torode is a NJ based Professional Executive & Business Coach. He has owned over 5 different businesses and is currently the Managing Director for Sunrise Business Advisors. Thom’s expertise includes working with those business owners who have plateaued getting them unstuck and back in growth mode. Additionally, Thom works with both franchisees and franchisors in helping them develop their leadership. Thom is also Director Consultant with BNI. When not helping business owners and their teams create the business and lives they want and need, he can be found following his kids activities.
In addition to being a Certified Business & Executive Coach, Thom is also a Certified Franchise Business & Leadership Coach, as well as Certified Guerrilla Marketing Coach and Trainer. Our philosophy is to provide coaching, mentoring, and advisory services to help business owners achieve the businesses, the teams and the lives that they’ve always dreamed of having. We accomplish this through a tried and proven process of learning and understanding your needs and we’ve always achieved high marks with our valued clients.

Bring Your Zombie Business to Life

Has Your Business Entered Zombie Land?

There are a number of movies and television shows today that deal with the issues of zombies, or the undead. While this is, of course, fantasy,Businessman manipulation there are unfortunately a large number of companies that operate daily in a zombie-like state.

Understanding the Situation: How did you become a Zombie Business?

These businesses are like the undead in that they continue to make sales and pay their bills, but they aren’t growing and barely get by each payday. Other signs of a walking dead operation include:

  • A lack of any effective marketing
  • Lack of growth goals
  • Few, if any, new customers
  • An outdated or broken website
  • Ignoring advice
  • A lack of adequate financials and accounting systems
  • Low employee morale and high turnover

The reality for many of these firms is that they will eventually run out of even the few customers they have and shut their doors. One of the saddest scenes you can see it to walk up to a formally vibrant business and find it closed, a sign on the door that it has closed and is no longer in operation.

Finding the Cure

If your business seems to have hit a wall, it’s time to take a hard look at the reasons you can’t seem to grow and are losing ground in your market. On the other hand, it is often difficult for the business owner to take that hard look in the mirror and understand how they got where they are. It is even difficult for many to recognize the seriousness of their situation.

Whether new competition has entered the market, the local demographics have changed, or any of a number of other factors arises to negatively impact your business, it often takes dramatic action to change your direction. Unfortunately, if you are still able to make even a moderate income, it is easy to just continue in that zombie mode, waiting until it is too late to make necessary changes.

When you find yourself in such a situation, it is often much wiser to take one of two steps. You might liquidate the business and Everything Must Go Boxes Overstock Inventory Store Closing Salespend your time at another job where you will make more money without the challenges and risks of continuing to run a dying business. On the other hand, you can wake up to the situation and decide to tackle the issue head on.

Many people find it extremely helpful to bring in fresh eyes and attitudes to help in a turnaround, providing an objective assessment of a business’s condition. For many, hiring a business coach is the first step to a new path of growth and profitability. When you take the time to work with someone who is committed to your survival and success, you receive the benefit of extensive knowledge and insights.Growth - Business Concept

If you feel your current situation is something like the plot of a late-nite show, wake up and turn to a coach who can help you bring new vitality and a bright future to your operations.Thom Torode is a NJ based Professional Executive & Business Coach. He has owned over 5 different businesses and is currently the Managing Director for Sunrise Business Advisors. Thom’s expertise includes working with those business owners who have plateaued getting them unstuck and back in growth mode. Additionally, Thom works with both franchisees and franchisors in helping them develop their leadership. Thom is also Director Consultant with BNI. When not helping business owners and their teams create the business and lives they want and need, he can be found following his kids activities.Coaching!
In addition to being a Certified Business & Executive Coach, Thom is also a Certified Franchise Business & Leadership Coach, as well as Certified Guerrilla Marketing Coach and Trainer. Our philosophy is to provide coaching, mentoring, and advisory services to help business owners achieve the businesses, the teams and the lives that they’ve always dreamed of having. We accomplish this through a tried and proven process of learning and understanding your needs and we’ve always achieved high marks with our valued clients.